Saturday, December 24, 2011

Dear Lexus Christmas Commercials: #$@& You.

I think that pretty much everybody hates the motherflipping Lexus Christmas commercials. As most of us continue to squirm under at least the specter of economic recession, a handful of elitist j-schmacks in Lexus Commercial World continue to receive stupid brand new surprise luxury cars every stupid Christmas with a big stupid bow on top. It's basically like Lexus is taunting us common folk for whatever measly presents we've been able to give this year, saying, "Yeah, that juicer sure is great compared to a BRAND NEW CAR. You worthless peasants."

I suppose, though, if Lexus is seeking the purchasing power of the coveted Better-Than-You-Pretentious-A-Hole demographic, there's really no fallout from mocking us little people for our meager automobile free gift giving Christmases. Certainly to Cecil and Buffy Q. Richington (of the South Hamptons Richingtons), there's a certain quaint charm in surprising a loved one with fifty thousand dollars' worth of combustion driven engineering.



So year after year after year we're exposed to infuriating vignettes of privileged jerks getting ridiculously extravagant presents from other privileged jerks. "Merry Christmas, poor people! Enjoy redeeming your gift card at Applebees while I light cigars with hundred dollar bills, snort caviar like cocaine, and drive my new Yule Lexus to Vegas to drop a cool eighty grand on a single hand of 'War.'"

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