For some reason Brita seems to have allowed nary of trace of their Brita Bottle Eskimo commercial anywhere on the interwebs... perhaps they should extend that tactic to television.
This confusing spot opens with a shot of an Eskimo drinking some water from his cupped hands dipped into a crystalline blue ocean. Suddenly, for some reason, some schlubby lady comes bounding toward him through the ice and snow of the arctic. She, of course, has a Brita Bottle full of filtered water from a drinking fountain at the mall. The Eskimo drinks it. He is delighted.
I guess the gist is that this Inuit gentleman, used to the pristine waters of the arctic, is still impressed by the taste of gross old mall water, as long as it's been Brita-filtered. But, ocean water, even when fed by the global-warming decimated ice caps, is still filled with ick. I'll bet Joe Eskimo, here, accustomed to the whale-sweat and polar bear urine infused water of the Arctic Ocean would be thrilled by taste of mall water, even if it was straight out of the tap. A nice filtration might help, sure, but even the worst drinking fountain is probably innately superior to the watery mating grounds of the king crab.
And why, exactly, is this woman so excited to hand out filtered water to whatever indigenous person she discovers in the tundra? Where did she come from? Why isn't she dressed appropriately for the weather? Doesn't she think the Inuit hunter/gatherer might be even more impressed by a shopping mall, itself, instead of purified water from its drinking fountains?
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